Unique marketing opportunity for tourism operators in and around Hobart

On behalf of the Hobart & Surrounds Zone Marketing Group I would like to advise the release of the new, official signature tourism publication - The Hobart & Surrounds Holiday Planner.

The Planner will be the signature publication promoting the Hobart and Surrounds region to visitors outside of Tasmania (primarily interstate markets) and will be promoted by Tourism Tasmania as part of its $4 million advertising campaign in 2008-09.

An advertisement in the Holiday Planner gives you not just advertising space in this high-quality glossy, motivational publication; your ad is replicated on the Tourism Tasmania website.  Several other valuable, additional marketing benefits will also flow from your investment in the Holiday Planner.

Significantly, your advertisement in print and online promotes your business direct to the consumer, and allows the consumer to book directly with you using the contact details in your advertisement.

Details regarding this exciting and unique advertising opportunity are contained in the attached prospectus. Also attached is another document demonstrating how the new Holiday Planner fits in with other tourism publications.

Please note the advertising booking and material deadline is Friday 7 November.

A copy of the prospectus is available for download below. If you would like a copy of the prospectus posted to you or have any questions regarding advertising in the Planner, or the new Marketing Zone please contact Julie Daymond on 6230 8295 or email: julie.daymond@totallysouth.com.au